Recent research by Socialbakers, shows that 25 global brands that increased most in May 2012 are promoting quality videos in their social network.
On the Facebook, for example, the results are not different. The most successful brands are Coca-Cola (42 millions fans), followed by Starbucks (30 millions), Converse (30 millions), Red Bull (28 millions) and Oreo (26 millions). Those companies use videos content on their profiles and added to others have 271 million fans, more than 2 times the 98 millions people following pages from companies that don’t make use of videos.
YouTube convinced the world that could be a powerful tool of marketing and business. Online videos give the opportunity to directly engage with customers. It’s possible to provide a video content, build bigger audiences and engage more.
The marketing in social networks and virals share are extremely connected to branding, promotion and strengthening of brand by the target audience. Resulting in financial and audience results.
Google already informed that tweets and likes are great organic search rankings. It makes videos a powerful SEO as well. Nowadays, all online video is social and as much as it is shared, bigger will be the audience. Take advantage of it!
If you work with marketing online, your customer for sure is already present in different social media and it’s your mission to promote and share videos on multichannel marketing. How about to do that with just one click?
With a video audience management it will be easier to get analytics data and information about what social media is working better by the identification of people behind the views, behaviors, what channel is better to each content. More than that, identify and encourage your influencers – always your most passionate fans.
Last post OvermediaCast published its results based on video audience measurements. In a short time promoting videos content it increased the audience by 4000%.
And you, how have you used social video marketing? Share with us your experience.