UPDATED: 24/09/2014 - Andreza Santana, Head of Mobile Advertising at Vivo, presents OvermediaCast’s Video Messaging used on Volkswagen Case at MMA Forum Latam 2014.
We are very happy to inspire the mobile market with our disruptive innovation, the ‘Video Messaging’ solution.
We’ll attend the Mobile Marketing Association (MMA) Forum LATAM 2014 as a Big Star, when one of our cases will be displayed as Inspirational Case for the market. The MMA Forum LATAM is part of the 2014 MMA Events Series, the biggest Mobile Market events of the world. This LATAM event will be held on September 23 and 24 in São Paulo. Before Brazil, the MMA Forum was held in Singapore, Japan, New York, India, and other places.
On Wednesday 24, the speaker Andreza Santana, Head of Mobile Advertising at Telefónica Vivo, will host the panel “Mobile Marketing in Practical Terms”. On this occasion, Andreza will present how the OvermediaCast ‘Video Messaging’ solution has overcome the Top 4 Challenges in Mobile Advertising, illustrating it with a case study involving one of the world’s most powerful brands: Volkswagen.
Andreza explains why she picked up an Interactive Mobile Video case as an Inspirational Case:
“A campaign like this is an excellent example of video advertising trend. This format is very well accepted by the public and the ability to interact with consumers and even generate inputs that support sales makes it a complete communication strategy”.
We are very excited to attend at such relevant Forum, so stay tuned on our twitter account @overmediacast for live impressions of the event!
If you haven’t read the details about this study case:
About Telefónica: Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation and number of customers. With its best in class mobile, fixed and broadband networks, and innovative portfolio of digital solutions, Telefónica is transforming itself into a ‘Digital Telco’, a company that will be even better placed to meet the needs of its customers and capture new revenue growth.
The company has a significant presence in 24 countries and a customer base that amounts more than 313 million accesses around the world.Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy. In Brazil, Telefónica uses the commercial brand Vivo to sell its products and services.
Telefónica is a 100% listed company, with more than 1.5 million direct shareholders. Its share capital currently comprises 4.551.024.586 ordinary shares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao and Valencia) and on those in London, New York, Lima, and Buenos Aires.
About the Forum: The MMA Forum LATAM 2014 is a two-day event (september 23 and 24) that will inform visitors on how to effectively infuse mobile into a brand’s broader marketing strategy – See more at: http://www.mmaglobal.com/forumbrasil
About the Mobile Marketing Association (MMA): The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. MMA Member companies hail from every faction of the mobile media ecosystem. Their consortium includes brand marketers, agencies, enabling technologies, media companies and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.