This year, 91% of big advertisers confirmed their companies will spend more on mobile ads, according to eMarkerter. Last post we presented the top 4 mobile ads challenges. Now, we´ll show how they can be solved from a real case study – involving one of the world’s most powerful brands! We used OvermediaCast Video Messaging media [...]
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The biggest Brazilian mobile operator Telefónica Vivo, in partnership with OvermediaCast, a startup accelerated by Wayra Brazil, announces the launch of a new way to broadcast messages for targeted audiences using interactive videos, called Video Messaging.