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Key Opportunities and Challenges in Mobile Advertising

ago 26

Discussions on ‘mobile’ are a hot topic at informal chats and marketing and advertising specialized media worldwide. We are on the brink of new discoveries, concerned about how people and business will use what once was ‘just’ a mobile phone. As often happens on the startup of new high-impact media, there are loads of opportunities [...]

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Telefónica Vivo partners with OvermediaCast to launch mobile interactive videos

jul 29

The biggest Brazilian mobile operator Telefónica Vivo, in partnership with OvermediaCast, a startup accelerated by Wayra Brazil, announces the launch of a new way to broadcast messages for targeted audiences using interactive videos, called Video Messaging.

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