Mobile Video Soars in Brazil with Growing Out-of-home Smartphone Usage

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Smartphone sales in Brazil have reached 13,3 million units over the the second quarter of 2014, according to analyst IDC [9]. Phablets – smartphones with bigger screens – are another growing trend locally, more than 5 million units of such devices will be sold in Brazil in 2014 – this compares to 128,000 phablet-type handsets sold in [...]

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Volkswagen Case Study: Overcoming the Top 4 Challenges in Mobile Ads

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This year, 91% of big advertisers confirmed their companies will spend more on mobile ads, according to eMarkerter. Last post we presented the top 4 mobile ads challenges. Now, we´ll show how they can be solved from a real case study –  involving one of the world’s most powerful brands! We used OvermediaCast Video Messaging media [...]

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Key Opportunities and Challenges in Mobile Advertising

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Discussions on ‘mobile’ are a hot topic at informal chats and marketing and advertising specialized media worldwide. We are on the brink of new discoveries, concerned about how people and business will use what once was ‘just’ a mobile phone. As often happens on the startup of new high-impact media, there are loads of opportunities [...]

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Telefónica Vivo partners with OvermediaCast to launch mobile interactive videos

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The biggest Brazilian mobile operator Telefónica Vivo, in partnership with OvermediaCast, a startup accelerated by Wayra Brazil, announces the launch of a new way to broadcast messages for targeted audiences using interactive videos, called Video Messaging.

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