The biggest Brazilian mobile operator Telefónica Vivo, in partnership with OvermediaCast, a startup accelerated by Wayra Brazil, announces the launch of a new way to broadcast messages for targeted audiences using interactive videos, called Video Messaging.
OvermediaCast’s team have worked hard on this last Holidays Season in order to allow brand advertisers to avoid dispersion in terms of target, providing a definitive solution in partnership with big media groups, telcos and big players of the video market, enabling them to monetize their videos better. The first results have shown that on average for each 10 people who visited a video empowered by OvermediaCast’s Video Intelligence, an additional of 3 more people come through our viral strategies (1.3x social lift). In some cases this number can be 2 to 5x greater.
OvermediaCast is a Video Intelligence Plugin for any video platform to boost video ROI. Unlocking the viewers behind video views we provide brand advertisers 20x lift in target match rate on Premium video campaigns. By using OvermediaCast they reach 3x more people on target compared to non-intelligent video campaigns using the same campaign budget. On the other hand, we provide Publishers 7 to 10x lift in video revenue, using 3x less inventory. Moreover, Premium publishers have increased of 5% in their win rate in direct sales due to differentiation.
We bring you the April 2013 Global Report, where we
unlocked 34 million views to reveal more than 100,000 publishers and their almost
1 million videos. These videos reached more than 6 million people, and we
studied their behavior and interests, one by one.
In this post we reveal the business strategy we used to get 2 million of video sessions monitored in just 2 weeks.
We get the historical milestone of 1 million video views monitored in a week. Celebrate with us!